Lets talk Trademarks!
It's strong because you built it. It's beautiful because you poured your heart and soul into it. This is your brilliance. Of course, you need to protect it.
That's why you're here.
If you are a founder, an entrepreneur, a creator, or a business owner, then you want to protect your work, your company name, your brand, your TRADEMARK.
It's yours, and it's likely one of the most valuable assets you've got. You're the boss, and you came to slay.
If you've got a brand name or a logo - you need trademark protection. Your trademark tells the world about the services you provide and the products you sell. Whether you have already started using your brand or if it's still an idea you're hustling to get off the ground - now is the time to get serious about preserving your rights.
It's like Beyoncé says, "Power is Not Given to You. You Have to Take it." It's time to take your trademark.
While using your trademark gets you some common law rights in the US, those rights are limited, and going a step further and securing those rights with a federal trademark registration gets you so much more.
Here's some of what you get:
You get exclusive rights to use your trademark throughout the entire country in the class of protection your registration covers.
Your ownership will be listed by the United States Patent & Trademark Office
People who search for names like yours will see your trademark and may be less likely to use it.
Getting a registration creates a legal presumption that you own your trademark, allowing you better options for stopping other people who try to use it.
You also get to use the registered trademark circle ® - you are so official, and your trademark should be, too!
What happens if you don't get your trademark registered?
You don't want to go there. For starters, it leaves the door open for someone else to register your brand. It could cost a lot of your hard-earned money and time to deal with being limited in the use of your own creation or defending yourself if someone steals it, not to mention risking having to rebrand and start all over.
FIRST WE SEARCH, THEN WE FILE
So, how does it work, and what can Brent Bownes Law do for you?
It's a process. First we search, then we file.
Once we file your application, we monitor it to make sure everything is happening the way it should and to respond swiftly if things don't go as smoothly as we expect.
Searching your trademark is a crucial first step to make sure that your trademark is not already registered or being used by someone else, but it goes beyond that. Even if the exact same name or logo is not registered, we have to search carefully for any trademarks that might be confusingly similar to yours. Those are the ones that could prevent your trademark from being registered or could reveal a possible challenge to your trademark application.
Trademark searching is an art, and we are the real deal, so we search a lot of places - official databases, the web, social media outlets, and more. Searching is required for us to handle your trademark, but it’s worth it!
Plus, we'll conduct the search and give you a legal opinion on the chances of successfully registering your mark.
Once the search is done and you’re ready to go ahead, we use our expertise to prepare and submit the application for you, including one of the most complicated aspects, ensuring that your description of goods and services on the application is drafted correctly.
There is a little bit of work involved and digging to get the right documents together for the application, but we're here to guide you through that part, too.
We handle all the back and forth with the USPTO, as your application winds through the official examination process. Once it is reviewed and accepted, it then publishes so that third parties have a chance to oppose it.
It’s rare, but sometimes issues can arise from the USPTO or conflicts from third parties who are opposed to your trademark, and we stay on top of that for you. We give you options and counsel you on the way forward.
When all is said and done, the USPTO issues a fancy trademark registration certificate, and you can set your mind at ease, knowing your trademark is protected. That protection is good for 10 years and renewable forever, as long as you use it.
We’re just like you. We own what we do, and we do it right, so hit us up for a consultation today and learn more about your trademark rights and how we can help you protect them.