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BRENT BOWNES LAW BLOG
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All Trademarks Aren’t Created Equal: How to Choose a Strong Name for Legal Protection
All trademarks aren’t created equal and if you’re not careful, the name you love could leave you legally unprotected. In this post, I break down the 5 levels of trademark strength, from generic (aka don’t even try it) to fanciful (aka legal gold). Whether you’re naming a new business or rebranding, I’ll show you how to choose a name that’s not just cute but protectable.
May 53 min read


Someone Already Owns Your Dream Domain? Here’s What to Do Before You Panic
If your dream domain is taken, don’t just settle for a workaround. Here’s why a trademark search should be your next move.
Apr 282 min read


Owning a Business vs. Owning a Brand: The Key Difference Every Entrepreneur Needs to Know
An LLC lets you run a business, but a trademark lets you own your brand. Don’t wait—learn how to protect what you’ve built!
Mar 113 min read


Avoid These Costly Trademark Mistakes and Protect Your Brand
Waiting to trademark can cost you thousands. From rebranding to lawsuits, here’s why protecting your brand now is a must!
Mar 33 min read


Why Black Entrepreneurs Must Trademark Their Brands for Generational Wealth
Protecting your brand is building generational wealth. Learn why trademarks are crucial for Black entrepreneurs
Feb 172 min read


How a D.C. Church Used Trademark Law to Win Big Against the Proud Boys
You ever seen someone mess with the wrong one and end up paying for it big time ? Well, that’s exactly what happened when a historic...
Feb 143 min read
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